IF YOU BOOK THEM, THEY WILL COME
Before you implement an effective campaign, you have to know your consumers. An effective campaign should showcase the values that the product or company will bring to the consumer.
What is the main goal of the campaign? Goals should be SMART (Specific, Measurable, Achievable, Realistic, Time Bound). Setting a goal will determine the direction of the campaign.
The consumers and the goals determine the direction and tactics behind the campaign.They also point out the best mechanism to achieve your goal.
The time spent in creating the strategy and analyzing the campaign increases the odds of success. The experience from the past is information for the future.
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